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ONE DAY TO MAKE AN IMPACT

 

Diggin’ Dukes is a 24-hour, JMU Athletics online giving campaign that provides an opportunity for the JMU community to come together and support our student-athletes with gifts for individual sports program funds. Gifts of any size will make a difference in the lives of current and future JMU student-athletes!  

 

DIGGIN’DUKES BASICS

Website: DigginDukes.com

Hashtag: #DigginDukes

Date: Tuesday, October 20, 2026

Time: 12:00 AM to 11:59 PM EST

Follow Us: @JMUDukeClub on Facebook, Instagram, and X (Twitter)

 

 

Diggin'Dukes By the Numbers

1 Diggin'Dukes Day: Diggin'Dukes is the one day that the JMU Athletics community has the opportunity to come together to collectively support the JMU Athletics individual sport program restricted gift funds. JMU Athletics is proud to field 18 fully-funded varsity sport programs. Funds raised during the Diggin'Dukes campaign will support sport program initiatives that are above and beyond each program's fully-funded operating budget.

21 Diggin'Dukes Funds: Diggin'Dukes is one campaign with 21 funds — this includes 18 varsity sport programs, cheerleading, Duke Club Proud & True Fund (the JMU Athletics annual fund) and the Student-Athlete Enhancement Fund. The Duke Club is the fundraising arm of JMU Athletics. (Gifts to the Duke Club go to the Proud & True Fund to benefit all 18 varsity sport programs, cheerleading, and the JMU Athletics general operating budget.)

500+ Student-Athletes: Your gift, no matter the amount, will make a BIG IMPACT on more than 500 student-athletes, across 18 varsity sport programs and cheerleading. Throughout the campaign you'll have the opportunity to hear directly from JMU student-athletes, coaches, and ambassadors about how your support matters to them and their teams.

100% Diggin'Dukes Funds: Sport program funds are restricted-use funds that can only be utilized by the individual sport program. 100% of gifts made to sport program funds go to the selected sport program and are 100% tax deductible. Sport programs have the opportunity to earn bonus funds for the most donors participating. This means your gift has the opportunity to go further and make an even BIGGER impact.

Get Involved

Supporting JMU Athletics: Yesterday. Today. Tomorrow. 

During the weeks leading up to Diggin'Dukes Day, JMU alumni, athletes, faculty, and fans will commemorate the history of JMU, celebrate the amazing athletic opportunities JMU provides today, and explore how YOU can impact the future of JMU Athletics.

Mark your calendar - October 20th is the official day to make your gift in support of Diggin'Dukes. But the celebration starts NOW and lasts all month long! Stay connected, follow the excitement, and explore all the ways you can get involved and make an impact below.

Host a Challenge

A challenge gift is a set goal from a donor - a dollar amount or number of donors - to encourage others to give. Once your challenge is met, bonus funds are unlocked for your chosen sport the challenge is supporting. It's a powerful way to boost participation and impact our Dukes! 

If you would like to learn more about hosting a Challenge Gift, please reach out to a Duke Club Development Officer to learn more:

Scooter Renkin - Senior Associate A.D. for Development and Strategic Revenue

Sean Gordon - Senior Athletic Development Officer

Grace Sheldon - Director of Internal Operations and Events

Ways to Get Social

Post Your JMU Pride

Show your JMU spirit by posting on your favorite social platforms throughout the day on October 20th!

Post Publicly
Always post publicly, use #DigginDukes, and tag @JMUDukeClub to be featured in our live social stream.

Inspire Others
After making your gift of any size to your favorite Diggin’ Dukes program, post on your socials using the curated content below to let others know and inspire them to give too.
Challenge your friends and keep the momentum going!

Join the Conversation

Your voice helps drive our success! Encourage your network of JMU alumni, fans, and friends to get involved. Share messages of support using email, text, or group chats to help grow the momentum. 

Follow the Action

Track our progress in real time at the Diggin'Dukes site!
Bookmark the page to follow how your favorite JMU teams are doing throughout the day!

 

2025 Impact

2025 diggin'dukes recap

 

With questions or for additional information, contact Grace Sheldon at sgs6mn@jmu.edu or (540) 568-5173.