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James Madison University Athletics

SAEF

A New Era of College Athletics 

Introducing the Student-Athlete Enhancement Fund 

 

The Student-Athlete Enhancement Fund positions JMU to provide meaningful resources that strengthen the recruitment and retention of elite student-athletes who fully engage in the opportunities offered by the university. This fund represents a strategic investment in the future of JMU Athletics by prioritizing the recruitment and retirement of top-tier talent, the department and its supporters will collectively work to ensure JMU remains competitive at the national level. 

At JMU, our mission has always been to elevate the student-athlete experience -- academically, athletically, and personally. The Student-Athlete Enhancement Fund represents our commitment to providing meaningful opportunities in the new era of college sports.
Scooter Renkin, Associate AD - Development

*Note: Donations made to the Student-Athlete Enhancement Fund qualify for Priority Points, however, a donation to the Student-Athlete Enhancement Fund will not count towards a Duke Club Membership.

Questions? Contact the Duke Club at (540) 568-6461 or dukeclub@jmu.edu.

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Learn More About the Student-Athlete Enhancement Fund

Strengthens JMU's Competitive Edge

  • Delivers critical resources that support student-athletes both on and off the field.
  • Enhances recruiting and retention of elite talent.

Empowers Student-Athletes

  • Supports initiatives that help student-athletes maximize academic, athletic, and personal opportunities. 
  • Reinforces JMU's commitment to holistic student-athlete development.

Drives Strategic Investment in the Future of JMU Athletics

  • Ensures long-term program sustainability and national competitiveness. 
  • Positions JMU as a leader in the evolving college athletics landscape.

Engage Donors and Fans in Meaningful Ways 

  • Offers a direct avenue for supporters to invest in student-athlete success. 
  • Provides opportunity to contribute to key initiatives such as:
    • Revenue-sharing models 
    • Name, Image, and Likeness (NIL) support structures 

Creates A Unified Effort Across the JMU Community

  • Brings together alumni, fans, and donors to collectively elevate JMU Athletics.
  • Builds pride and shared ownership in the university's athletic success.