This summer, we're rolling out something special: the  Summer Fund Series , a fun and engaging look at the many ways you can champion JMU Athletics throughout the year. Think of it as your seasonal guide to understanding the impact of giving—clear, approachable, and full of the energy that defines our JMU community.

Our fourth edition of this series focuses on finding your impact through sport-specific giving . Every Duke has a unique connection to JMU Athletics, and sport-specific funds provide an opportunity to support the programs that have shaped your JMU experience. These funds help meet the individual needs of each team, enhancing opportunities for student-athletes while supporting their pursuit of excellence on and off the field.  By investing in a specific program, donors play a direct role in helping current and future Dukes achieve their goals and build on JMU's proud tradition of success.

Sport-specific giving opportunities allow supporters to make a direct impact on the programs that mean the most to them.  While every team operates within the shared mission of JMU Athletics, each program has unique goals, challenges, and opportunities that require targeted support.  Sport-specific funds provide coaches and student-athletes with additional resources that enhance the student-athlete experience and strengthen each program's pursuit of excellence. Whether supporting team travel, equipment upgrades, recruiting initiatives, leadership development, or other program priorities, these gifts help address needs that elevate performance both on and off the field of competition.

By investing in a specific sport, donors become active participants in that program's continued growth and success.  These funds create opportunities for coaches to pursue strategic enhancements, provide student-athletes with impactful experiences, and strengthen the competitive foundation of each team.  From championship aspirations and competitive excellence to academic achievement and personal development, sport-specific support helps ensure that every program has the tools necessary to reach its full potential. Every gift, regardless of size, contributes to a culture of excellence that benefits current student-athletes while shaping the future of the program.

Sport-specific giving is also an opportunity to deepen the connection between supporters and the teams they follow most closely.  Many alumni, families, former student-athletes, and fans have a unique affinity for a particular program, and these funds provide a meaningful way to invest in its future.  As the landscape of Division I athletics continues to evolve, philanthropic support remains a critical component of sustained success. JMU invites supporters to champion the teams they love and help provide the resources, experiences, and opportunities that empower Dukes to compete, grow, and represent the university with pride.

One of the most impactful ways to support the program you care about most is through Diggin' Dukes, JMU Athletics' annual day of giving. This year, we're excited to announce a brand-new date: October 20, 2026 . For the first time, Diggin'Dukes will take place in October, giving the JMU community a fresh opportunity to rally around our student-athletes during the heart of the athletic season. Now in its fourth year, Diggin' Dukes brings together alumni, fans, families, and friends for one day dedicated to creating lasting impact across JMU Athletics. With 21 funds to support, donors can make a gift to the sport or initiative that means the most to them, helping provide the resources and opportunities that fuel success.  Mark your calendar for October 20 and join us for one day, 21 funds, and a big impact on JMU Athletics.